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B2B SEO AUDIT · UK

A B2B SEO Audit That Tells You Exactly What's Broken and What to Fix First

Traffic flat? Rankings stuck? Leads not coming through? A generic audit will hand you a 90 page PDF of automated warnings. Our B2B SEO audit is different: a senior specialist manually reviews your site through the lens of your buyers and your pipeline, then gives you a prioritised action plan in plain English.

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B2B SEO Audit Dashboard
AUDIT VS AUDIT

Not all SEO audits are worth the paper they're printed on

Most “free audits” are a software export with a sales pitch stapled to the back. They tell you what triggered a warning never why it matters for your business, or what to do about it first.

The typical automated audit

  • Generated by a crawler in minutes, sold as expertise
  • Hundreds of undifferentiated warnings, no priorities
  • Ignores your market, buyers and competitors
  • Designed to scare you into a retainer

Our senior led B2B SEO audit

  • Manually conducted by a senior B2B specialist
  • Every finding ranked by effort vs commercial impact
  • Benchmarked against the competitors actually beating you
  • A standalone deliverable you own act on it with anyone
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WHAT'S INCLUDED

What your B2B SEO audit covers

Eight areas, one prioritised roadmap. Every finding comes with what it is, why it matters, and exactly how to fix it.

01

Technical SEO Review

Crawlability, indexation, site speed, Core Web Vitals and the errors silently capping your rankings

02

Keyword & Intent Gap Analysis

The high-intent terms your buyers search that you're invisible for and which to target first

03

Content Audit

Which pages to improve, consolidate, or cut and the gaps letting competitors take your buyers

04

Competitor Benchmarking

Why the sites outranking you are winning, and the realistic path to overtaking them

05

Backlink & Authority Review

The strength and quality of your link profile, toxic links to address, and the gap to close

06

On-Page & Structure Review

Titles, headings, internal linking and site architecture assessed against what your terms demand

07

Conversion Review

Why visitors aren't becoming enquiries landing page, journey and CTA issues costing you leads

08

AI Visibility Check

How ChatGPT, Gemini and Google's AI Overviews currently see and describe your brand

WHO IT'S FOR

Built for B2B websites and B2B buyers

We audit through the lens that matters in business-to-business: not “how much traffic could you get?” but “where are the qualified leads leaking?”

SaaS companies
Professional services firms
Agencies & consultancies
Lead-generation businesses
B2B tech & software
Finance & fintech
HOW IT WORKS

How the B2B SEO audit works

01

Kick-Off Call

A short discovery session on your market, ideal customers and commercial goals so the audit is judged against what actually matters to you.

02

Deep-Dive Analysis

A senior specialist manually reviews your technical setup, content, links, competitors and conversion paths over one to two weeks.

03

Prioritised Report

You receive a plain English report with every issue ranked by impact and effort quick wins flagged for immediate action.

04

Walkthrough Session

We present the findings live, answer questions, and make sure your team knows exactly what to do first and why.

05

Your Roadmap, Your Choice

Implement it in-house, hand it to your agency, or have us deliver it. The audit stands alone no strings attached.

WHEN YOU NEED ONE

When to get a B2B SEO audit

Before you invest in SEO

About to commit serious budget? An independent audit shows where that money should go and where it would be wasted.

When performance has stalled

Rankings plateaued, traffic flat, leads drying up. An audit finds the specific blockers, not vague theories.When an assistant recommends three vendors instead of showing thirty results, being one of the three is everything. There's no page two.

After a redesign or migration

Site changes are the most common cause of sudden SEO drops. An audit catches the damage before it compounds.

When you don't trust the reports you're getting

If your agency's numbers look fine but the pipeline doesn't, an independent second opinion settles it.

Frequently Asked Questions

These are some common FAQs our clients often ask.

A B2B SEO audit is a comprehensive review of your website's ability to attract and convert business buyers through organic search. It examines technical health, keyword targeting, content, backlinks, competitors and conversion paths but unlike a generic audit, everything is assessed against B2B realities: niche keywords, long sales cycles, multiple decision makers and lead quality over traffic volume.

CTA Background

Find out exactly what's holding your site back

Book a senior led B2B SEO audit and get a prioritised plan you can start acting on within two weeks no lock in, no obligation.

Speak to a Specialist First